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PRICING

AI-native pricing
built for conversion.

Three illustrated tiers from streamlined Starter to tailored Enterprise — trial-first onboarding, transparent usage signals, and every major ads source among 24 supported integrations.

14-day
trial workspace
20%
annual savings
24
integrations
Plans

Premium instrumentation without enterprise friction on day one.

30-day money-back guaranteeIllustrative marketing copy — confirm refund eligibility on the checkout page you receive.
Free
$0/month
1K events · 1 destination · 1 segment
Infrastructure only — no Pulse
Start free
  • Web, mobile & server collection basics
  • Community support
Starter
$29/month
100K events · 1 destination · 3 segments
+ Platform Change Monitor (1 pillar)
  • Web, mobile & server collection basics
  • Scheduled exports & recipes
  • Community + email support
Enterprise
$299/month
Unlimited volume · SSO · SLA
+ Pixel Audit · Partner law firm review (all 5 pillars + premium)
Talk to sales
  • Dedicated support & CSM options
  • Advanced compliance pack
  • Custom destinations & contracts

Why Pulse?

Tracking infrastructure that watches the ecosystem for you — no other server-side platform offers this.

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Feature depth across every tier.

CapabilityFreeStarterGrowthEnterprise
Data collection
Web SDK
Mobile SDKs
Server-side API
Warehouse ingest
Identity
Basic merge rules
Probabilistic stitchingLimited
Side-by-side profiles
Manual overrides / ops tools
Audiences
Visual builder
Natural-language prompts
SQL audiences
Predictive & lookalikes
Activation
Destinations1 incl.1 incl.10 incl.Custom
Recipes & playbooksCoreCoreFullFull + custom
Journeys / orchestration
Scheduled exports
Insights
Attribution viewsSummaryMulti-touchAdvanced
LTV / cohort reporting
Anomaly detection
Experiments & holdouts
Search analytics
Compliance
Audit log7d30d1yExtended
DSAR tooling
Right-to-be-forgotten workflows
Geo residency optionsRegionalDedicated
Support
Community
Email
Dedicated CSMAdd-on
Uptime SLAStandardCustom SLA

Data collection

Web SDK
Free
Starter
Growth
Enterprise
Mobile SDKs
Free
Starter
Growth
Enterprise
Server-side API
Free
Starter
Growth
Enterprise
Warehouse ingest
Free
Starter
Growth
Enterprise

Identity

Basic merge rules
Free
Starter
Growth
Enterprise
Probabilistic stitching
Free
Starter
Limited
Growth
Enterprise
Side-by-side profiles
Free
Starter
Growth
Enterprise
Manual overrides / ops tools
Free
Starter
Growth
Enterprise

Audiences

Visual builder
Free
Starter
Growth
Enterprise
Natural-language prompts
Free
Starter
Growth
Enterprise
SQL audiences
Free
Starter
Growth
Enterprise
Predictive & lookalikes
Free
Starter
Growth
Enterprise

Activation

Destinations
Free
1 incl.
Starter
1 incl.
Growth
10 incl.
Enterprise
Custom
Recipes & playbooks
Free
Core
Starter
Core
Growth
Full
Enterprise
Full + custom
Journeys / orchestration
Free
Starter
Growth
Enterprise
Scheduled exports
Free
Starter
Growth
Enterprise

Insights

Attribution views
Free
Starter
Summary
Growth
Multi-touch
Enterprise
Advanced
LTV / cohort reporting
Free
Starter
Growth
Enterprise
Anomaly detection
Free
Starter
Growth
Enterprise
Experiments & holdouts
Free
Starter
Growth
Enterprise
Search analytics
Free
Starter
Growth
Enterprise

Compliance

Audit log
Free
7d
Starter
30d
Growth
1y
Enterprise
Extended
DSAR tooling
Free
Starter
Growth
Enterprise
Right-to-be-forgotten workflows
Free
Starter
Growth
Enterprise
Geo residency options
Free
Starter
Growth
Regional
Enterprise
Dedicated

Support

Community
Free
Starter
Growth
Enterprise
Email
Free
Starter
Growth
Enterprise
Dedicated CSM
Free
Starter
Growth
Add-on
Enterprise
Uptime SLA
Free
Starter
Growth
Standard
Enterprise
Custom SLA

Illustrative packaging snapshot — availability varies by workspace and contract.

Calculator

Model Growth-plan pressure before you talk to us.

Estimate your costs

Adjust sliders to see an illustrative monthly total on the Growth plan before add-ons and taxes.

Illustrative total
$116/mo
on Growth plan

Not a quote. Actual invoices depend on contract terms, discounts, and monitored usage.

FAQ

Straight answers before procurement.

Can I change plans later?

Yes. You can move between self-serve tiers as your volume changes; upgrades typically apply immediately and downgrades follow your billing cycle. Enterprise moves are handled with your account team.

What happens if I exceed the event limit?

We surface usage in the dashboard with proactive alerts. Paid workspaces generally continue processing while overages are billed per published unit rates or custom contract tiers — no silent shut-offs.

Do you offer custom enterprise plans?

Enterprise is tailored for SSO requirements, residency, SLAs, procurement, and volume commitments. Share your throughput, destinations, and compliance checklist and we will propose a concrete package.

Is there a free trial?

Yes — start a timed workspace trial without a credit card on standard flows. Trial length and eligibility can vary by campaign; the signup screen shows the terms that apply to you.

How do I cancel?

Workspace admins can cancel from billing settings. Export paths stay available according to your plan’s data-retention policy so you keep a copy of what you sent through TrackLayer.

Do you offer annual discounts?

Annual billing commonly saves about twenty percent versus month-to-month on published self-serve tiers. Enterprise discounts are part of the negotiated statement of work.

What's included in Enterprise support?

Enterprise customers get named contacts, faster response targets, and optional technical reviews. Exact SLAs and coverage windows are spelled out in your order form.

How does usage billing work?

TrackLayer meters billable events, activated destinations, and API traffic according to the counters shown in-product. Invoices aggregate those meters plus any purchased add-ons.

SOC 2 roadmapGDPR-aware workflowsEU / US residency optionsEnterprise DPAs

Start a free 14-day trial — no credit card required

Drop your work email and we'll route you to signup with it prefilled. Enterprise procurement? Switch to the enterprise brief.

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