Not a startup anymore
GA, browser pixels, and lightweight apps start to crack once paid media, lifecycle automation, affiliates, and offline revenue all need to reconcile in one view.
SOLUTION / MID-MARKET
TrackLayer for $10M-100M revenue brands
Mid-market brands have already outgrown piecemeal pixels, manual UTM cleanup, and a measurement stack made from six separate apps. They need infrastructure that connects paid media, analytics, lifecycle, and revenue systems — with 14+ native source integrations, data residency, audit chain integrity, and EMQ confidence — without drifting into enterprise software bloat.
TrackLayer gives lean growth teams one implementation layer to ship reliable tracking across twelve platforms, keep revenue data aligned, maintain full audit chain integrity, and scale without adding a dedicated analytics department.
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MID-MARKET SIGNAL LAYER
§ 01
Why mid-market needs purpose-built tools
Not enterprise budget either
Mid-market teams need dependable attribution and platform syncs, but Adobe Analytics-sized retainers and six-month implementation cycles are hard to justify.
One team, twelve platforms
The same growth team usually owns Meta, Google, TikTok, Pinterest, affiliates, analytics, and consent. Tooling has to connect the whole stack without adding headcount.
§ 02
What TrackLayer ships for mid-market
01
12-destination event routing
Send normalized purchase, lead, and lifecycle events to Meta, Google, TikTok, Pinterest, Klaviyo, GA4, and affiliate networks from one pipeline.
02
Server-side conversion recovery
Recover signal loss from browser blocking, consent fragmentation, and flaky client-side scripts with durable server-side delivery and retry logic.
03
Catalog and order enrichment
Attach SKU, margin band, coupon, channel, and customer status data so downstream platforms optimize against the economics that matter.
04
Consent-aware tracking
Bridge CMP choices into your measurement layer so region-specific consent states flow through every destination consistently.
05
Ops-friendly monitoring
See event health, failed deliveries, missing IDs, and destination-specific drift before performance teams discover it in ad spend results.
06
Fast implementation scope
Deploy a purpose-built tracking layer without staffing an enterprise analytics program or wiring custom connectors for every platform.
§ 03
Installation in 3 steps
01
Install TrackLayer and connect your storefront, checkout, or backend event source.
02
Choose the destinations you need now — analytics, ad platforms, affiliate tools, and lifecycle systems.
03
Validate event health, consent behavior, and revenue payloads, then go live with one shared implementation.
PRICING FOR MID-MARKET TEAMS
From $399/mo Scale tier
§ 04
Mid-market proof
"We were too large to keep duct-taping pixels together and too lean to buy an enterprise analytics stack. TrackLayer gave us one reliable layer across paid, analytics, and affiliate reporting."
VP Growth at a $38M ecommerce brand
§ 05
FAQ
Who is this page meant for?
It is built for brands roughly in the $10M to $100M revenue range that have moved past starter tooling but do not want enterprise analytics complexity or cost.
Can we start with a few platforms and add more later?
Yes. Most teams start with their core ad and analytics stack, then add affiliate, lifecycle, and secondary paid channels once the canonical events are stable.
Does TrackLayer replace our current pixel apps?
That is usually the goal. Instead of maintaining separate apps and scripts per destination, TrackLayer centralizes event collection, enrichment, and routing.
How technical is implementation?
Mid-market teams usually handle the rollout with one marketer plus one technical owner. The product is designed to avoid the engineering overhead of a custom analytics stack.
Why is the starting tier higher than basic pixel tools?
Because TrackLayer is not a single-destination pixel app. It replaces multiple tracking tools, reduces maintenance overhead, and gives the team one dependable data layer to operate.
§ 06
Built for Mid-Market
01
14+ native sources
Shopify, BigCommerce, WooCommerce, Stripe Billing, Chargebee, and more.
02
Data residency + audit chain
EU/US regions with immutable compliance logs.
03
EMQ confidence
Per-destination match quality with statistical bands.
READY FOR MID-MARKET TRACKING INFRASTRUCTURE