Brand
Logo & media kit
Assets below are simple placeholders — swap with production artwork before external distribution.
← Press & media overview01
Logo downloads
Prefer SVG for interfaces and PNG when raster-only workflows apply. Maintain clear space equal to the height of the mark around lockups (guideline — tune with final artwork).
02
Color palette
Primary indigo anchors the story; blues provide secondary emphasis; neutrals skew cool slate for product UI contexts (all illustrative until design ops publishes canonical tokens).
Primary
Secondary — blue spectrum
Neutral — blue-tinted slate
03
Typography
Target stack for customer-facing surfaces (confirm against the live product stylesheet before locking):
- Headings: Geist Sans bold (placeholder guideline)
- Body: Geist Sans regular (placeholder guideline)
- Mono: Geist Mono (placeholder guideline)
04
Logo usage
Do
- Keep artwork vector-sharp at all sizes.
- Use approved light-on-dark or dark-on-light pairings only.
- Provide breathing room — no crowding against edges.
Don't
- No recoloring outside approved palette pairings.
- No distortion, outlines that reshape proportions, or drop shadows that muddy clarity.
- No busy photographic backgrounds behind lockups.
05
Photography
- Style: clean, minimal, modern compositions.
- Color treatment: subtle blue tint for continuity with UI chrome (placeholder note).
- Subjects: software interfaces, dashboards, and data visualization — avoid generic stock handshakes.