PULSE · PLATFORM INTELLIGENCE

Infrastructure that watches the ecosystem for you.

Five pillars of always-on intelligence — no other server-side platform ships this. Pulse monitors platform API changes, regulation shifts, match-quality benchmarks, integration discovery, and pixel-level auditing so your tracking stack never rots.

Five pillars of platform intelligence

Platform Change Monitor

Tracks API changes across Meta CAPI, Google Ads, TikTok, and every destination. Alerts you before a deprecation breaks your pipeline.

Regulation Alerts

GPC, IAB TCF, GDPR, CCPA, DMA — Pulse flags consent-model changes in every jurisdiction you serve and shows affected audiences.

Match Quality Benchmarks

EMQ distributions across the TrackLayer network, segmented by vertical and platform, so you know where your stack stands.

Integration Discovery

Pulse maps your tech stack from pixel calls and server logs, then recommends destinations you're not yet using but should be.

Pixel Audit

Headless crawl of your storefront surfaces every pixel, every PII leak, every redundant tag — with a shareable auditor-grade report.

Recent platform updates

05 May 20262026.05

featureuxperformance

May 2026 release

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What's new

SQL audience builder with warehouse parity — compose cohorts from Snowflake / BigQuery models without exporting CSVs.
Predictive audiences for churn risk, conversion likelihood, and 90‑day revenue bands; scores refresh nightly with drift alerts.
Dashboard overview loads 40% faster on cold start thanks to deferred chart hydration and smaller initial bundles.

Improvements

Audience preview rows stream incrementally instead of blocking on full counts.
Consent banners respect CMP “reject all” defaults before any enrichment RPC fires.

22 Apr 20262026.04

featureimprovement

Free diagnostics toolkit

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What's new

Tracking Checker — crawl any storefront URL, score policy + pixel hygiene in under ten seconds.
Meta Dedup Checker — validates event_id symmetry across browser + CAPI payloads.
Consent Mode v2 Checker — surfaces default/update gaps before campaigns spend into ambiguous regions.

Improvements

Tool reports export as shareable Markdown for agency tickets.

18 Mar 20262026.03

featureperformance

Ad spend ingestion + attribution rollup

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What's new

Daily Meta Ads spend sync paired with purchase revenue surfaces blended ROAS / CPA cards without spreadsheets.
New attribution_rollup RPC returns channel‑level KPI windows your BI tools can query directly.

Fixes

Corrected timezone boundaries for merchants reporting in AEDT / BST mixed setups.

10 Feb 20262026.02

featureintelligence

MCP server — Phase 4 agents

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What's new

explain_anomaly correlates queue latency, destination HTTP codes, and schema deltas into a single narrative.
generate_report emits exec‑ready summaries with linked evidence URLs.
configure_platform guides credential rotation with staged validation gates.

Improvements

Tool responses carry citation anchors back to immutable event payloads for audits.

15 Jan 20262026.01

featurecompliance

Consent firewall expansion

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What's new

Regional routing presets for GDPR, UK GDPR, CPRA, and Quebec Law 25 with one‑click activation.
CMP integrations expanded to Pandectes + generic GTM consent signals.

Improvements

Audit trail exports now include hashed decision tokens for downstream DSR tooling.

08 Dec 20252025.12

improvementux

Live events ticker

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What's new

Overview ships an SSE‑powered ticker with flash‑on‑arrival rows — median lag under 300 ms from ingest to UI.

Improvements

Keyboard shortcuts (j / k) navigate rows without stealing focus from search fields.

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Pulse is included on Growth and Enterprise.

Starter gets one pillar (Platform Change Monitor). Upgrade to unlock all five.

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