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About

We're building the infrastructure layer ad platforms wish you already had.

Small Berlin-based team with a handful of design partners. No VC, no growth hacks — paid subscriptions from month one.

§ 01

Why TrackLayer exists

In 2024 a portfolio of Shopify stores we ran was paying €8,000/month for Meta ads and getting inflated ROAS because the client pixel was firing twice for every purchase. Stape fixed it, but cost 3x what the problem was worth. Elevar was Shopify-only. Everyone else was a data warehouse, not a pipeline.

So we built the pipeline we wanted — one schema, 24platforms, flat pricing, no gatekeeping on event volume. Ugly-beautiful dashboards like Stripe had in 2015. No "AI insights" theater, just the data flowing correctly.

§ 02

What we don't do

+

Dashboards that replace your BI layer — we feed it, not replace it

+

Attribution modeling (MMM, MTA) — we do the plumbing that attribution tools need

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Freemium — pilots are 14 days, then real subscription or we part ways

+

Investor meetings — the product is the pitch

§ 03

Team

01

Engineering

Senior team (we are hiring)

Berlin · remote (EU)

02

Developer relations

Open role

Berlin · remote (EU)

03

Customer engineering

Open role

Berlin · remote (EU)

04

Product & operations

Founding team

Berlin · remote (EU)

§ 04

Hiring

We're not hiring right now, but we're always talking to engineers who want to work on infrastructure at this level of commercial ownership.

hello@tracklayer.io

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