SOLUTION / B2B

Server-side attribution for B2B: CRM + ads unified

TrackLayer turns CRM stage changes, account signals, and revenue updates into durable server-side conversions for paid media. It gives B2B teams one attribution layer across Stripe Billing, Salesforce, NetSuite, LinkedIn, Meta, and Google Ads — with lead-to-opportunity tracking and LTV RFM — even when deals take months to close.

lead.scoredHubSpotcaptured

opportunity.stage_changedSalesforcemapped

account_qualifiedTrackLayerdeduped

closed_won_revenueLinkedIn CAPIaccepted

B2B SIGNAL PIPELINE

§ 01

Why B2B is different

30-180 days

Long sales cycles mean paid attribution windows expire before revenue lands.

Account-level

B2B attribution has to dedupe at the account and opportunity layer, not just the contact.

For most B2B teams, LinkedIn is the highest-intent paid channel and needs first-class server-side routing.

§ 02

What TrackLayer ships for B2B

HubSpot + Salesforce bridge

Ingest lifecycle changes, opportunities, and revenue updates from either CRM and normalize them into canonical events.

LinkedIn Conversions API

Forward qualified pipeline, closed won revenue, and offline conversions to LinkedIn with durable event IDs.

Account-level dedup

Deduplicate activity across contacts, accounts, and opportunities so one buying committee does not inflate conversion counts.

ABM audience sync

Push high-fit accounts and stage-based segments into ad audiences for retargeting and expansion campaigns.

Long-window attribution

Preserve acquisition context for up to 180 days so the original click still gets credit when the deal closes.

Lead scoring signals to Meta + Google

Route fit, score, and revenue quality signals downstream so bidding can optimize toward better pipeline, not raw form volume.

§ 03

Installation in 3 steps

Connect CRM: HubSpot or Salesforce

Map stage changes to canonical events

Route to LinkedIn + Meta + Google Ads

§ 04

Salesforce Opportunity stage → LinkedIn CAPI

Salesforce Opportunity stage change

{
  "event": "opportunity.stage_changed",
  "crm": "salesforce",
  "occurred_at": "2026-04-23T14:36:00Z",
  "account": {
    "id": "0018b00002ACMEAA4",
    "name": "Acme Industrial",
    "domain": "acmeindustrial.com"
  },
  "opportunity": {
    "id": "0068b00001TL9xQAAT",
    "stage_name": "Closed Won",
    "previous_stage": "Procurement",
    "amount": 48000,
    "currency": "USD",
    "close_date": "2026-04-23"
  },
  "contact": {
    "email": "buyer@acmeindustrial.com"
  }
}

LinkedIn Conversions API POST with revenue

POST /rest/conversionEvents HTTP/1.1
Host: api.linkedin.com
Authorization: Bearer {{LINKEDIN_ACCESS_TOKEN}}
Content-Type: application/json

{
  "conversion": "urn:lla:llaPartnerConversion:123456",
  "conversionHappenedAt": 1776954960000,
  "eventId": "sf_0068b00001TL9xQAAT_closed_won",
  "user": {
    "userIds": [
      {
        "idType": "SHA256_EMAIL",
        "idValue": "a8f5f167f44f4964..."
      }
    ]
  },
  "conversionValue": {
    "currencyCode": "USD",
    "amount": "48000.00"
  },
  "customInfo": {
    "crm": "salesforce",
    "stage": "Closed Won",
    "account_id": "0018b00002ACMEAA4",
    "attribution_window_days": 180
  }
}

PRICING

$179/mo base — add LinkedIn Matched Audiences sync for +$200/mo.

Compare plans

§ 05

B2B proof

"We finally tied LinkedIn spend to pipeline and closed won revenue at the account level. Our paid reporting stopped arguing with Salesforce."

VP Marketing at a $40M ARR B2B SaaS

§ 06

FAQ

Does this work with Sales Navigator?

Yes. Sales Navigator can remain part of the outbound workflow while TrackLayer handles the attribution layer, CRM event normalization, and downstream ad conversion routing.

Do you integrate with ABM platforms like 6sense or Demandbase?

Yes. Account lists and stage-based audience signals can be ingested or synced alongside CRM data so paid audiences reflect real account status.

Can lead scoring from Clearbit or similar enrichment tools be forwarded?

Yes. Lead fit, firmographic score, and enrichment-derived quality signals can be attached to canonical events and forwarded to Meta and Google as custom parameters.

Can intent data from Bombora be included?

Yes. Intent topics and surge signals can be merged into account-level events or audience sync rules so targeting reflects buying intent, not just form submissions.

Do you support revenue attribution and pipeline attribution?

Yes. You can send either pipeline-stage value, closed won revenue, or both. Most B2B teams use pipeline for faster optimization and revenue for final validation.

§ 07

Built for B2B

Lead-to-opportunity tracking

Canonical events from MQL to SQL to closed-won with revenue.

LTV RFM

Account-level lifetime value by recency, frequency, monetization.

Audit chain integrity

Immutable logs for every CRM stage change and platform delivery.

READY FOR B2B ATTRIBUTION THAT MATCHES THE CRM

Unify CRM events, account signals, and ad platforms in one server-side pipeline.

Book demo →Read the docs →