Engineering·05 May 2026·8 min read
How we built predictive audiences
Behind the scenes on scoring, feature stores at the edge, and why we kept the training loop boring on purpose.
Blog
TrackLayer Blog
Customer data platform thinking, building, and shipping.
Customer Stories·02 May 2026·7 min read
Migrating from Segment to TrackLayer in 30 days (customer story)
A composite customer story: dual-running sources, cutting over destinations, and reclaiming signal quality without freezing the roadmap.
Product·01 May 2026·6 min read
TrackLayer 2026.05 release notes
May 2026: audience SQL exports, ingestion replay tools, TikTok enrichment toggles, and dashboard polish across consent and diagnostics.
Engineering·28 Apr 2026·7 min read
Why we chose Cloudflare Workers for ingestion
Latency, isolation, and EU data residency—why Workers won over long-lived containers for our edge ingestion tier.
Compliance·20 Apr 2026·8 min read
Privacy by design: GDPR + CCPA + RTBF in TrackLayer
How we wired consent, jurisdictional routing, and automated right-to-be-forgotten cascades into the pipeline—not as afterthought policies.
Product·12 Apr 2026·7 min read
The case for SQL-based audiences
Guaranteed semantics, diffable definitions, and analyst trust—why we expose first-class SQL surfaces instead of hiding all logic behind glossy UI wizards.