Documentation

From signup to your first tracked event in 10 minutes.

How events, users, and deliveries relate — and what TrackLayer persists vs forwards.

How event_id dedup works across Meta, TikTok, Google Ads, and Pinterest.

What it is, why EU merchants need it, and how TrackLayer integrates with your CMP.

What each alert type means, when it fires, and what to do about it.

How to create, rotate, and revoke TrackLayer API keys.

Set up Google Ads Enhanced Conversions and offline conversion imports in TrackLayer with gclid, gbraid, and wbraid support.

Set up Meta Conversions API with automatic fbp/fbc propagation, event_id deduplication, and server-side delivery through TrackLayer.

Set up Pinterest Conversions API v5 in TrackLayer with Ad Account ID, conversion access token, and epik propagation.

Set up TikTok Events API v1.3 in TrackLayer with Pixel Code, access token, ttclid handling, and ttp propagation.

Install the TrackLayer browser pixel on your store. Works with Shopify, WooCommerce, PrestaShop, or any custom frontend. One script tag, auto page_view, DOM click tracking, and sendBeacon resilience.

Wire Meta CAPI, TikTok Events API, Google Ads, GA4, Pinterest, Snapchat, LinkedIn, Reddit, Criteo, Awin, Taboola, and Outbrain. One schema in, 12 platforms out, deduplicated.

Override the default fan-out behavior for specific event types. Route purchases only to Meta and Google Ads while add_to_cart goes everywhere. Rules apply at the consumer worker, before any CAPI delivery.

TrackLayer REST API for ingesting events, managing platforms, querying analytics, and administering routing rules. Two base URLs — the public ingestion worker for browser+server events, and the authenticated API for dashboard operations.

Diagnose common TrackLayer issues — pixel not firing, events dropped at ingest, platform delivery failures, credential errors, rate limits, and dedup anomalies. Step-by-step fixes for every status indicator.

Configure Adobe Commerce or Magento 2 to send order and refund webhooks into TrackLayer.