Compliance & privacy
Right to be forgotten workflow
Overview
Right-to-be-forgotten (RTBF) requests require deleting or anonymizing personal data while preserving lawful accounting records. TrackLayer issues a coordinated plan: stop forwarding, purge profiles, and notify destinations that support deletion APIs.
Steps
- Validate the legal basis and scope—full deletion vs suppression for marketing only.
- Create an RTBF ticket linked to identity clusters; freeze marketing sync automatically.
- Execute deletion waves: primary store, read replicas, warehouse tables, and partner callbacks.
{
"workflow": "rtbf",
"scopes": ["ingestion_store", "identity_graph", "warehouse_export"],
"retain_financial_summaries": true,
"notify_destinations": ["partner_a", "partner_b"]
}- Archive cryptographic receipts proving deletion windows were met.
Troubleshooting
- Partners without delete APIs need contractual process—TrackLayer logs manual tickets as evidence.
- Accounting retention conflicts: anonymize instead of hard delete when invoices must remain auditable.
- Reactivations: blocked users who return with new accounts should inherit suppression unless legal clears them.