Engineering·05 May 2026·8 min read
How we built predictive audiences
Behind the scenes on scoring, feature stores at the edge, and why we kept the training loop boring on purpose.
Customer data platform thinking, building, and shipping.
Behind the scenes on scoring, feature stores at the edge, and why we kept the training loop boring on purpose.
Latency, isolation, and EU data residency—why Workers won over long-lived containers for our edge ingestion tier.
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