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§ 00 · LEGAL · DATA RESIDENCY

EU-only data routing — your events never leave the EU

EU-based merchants can enable a workspace control that rejects event ingestion from non-EU and non-EEA origins, routes supported destinations to EU endpoints, and suppresses destinations that do not publish an EU-region API endpoint.

§ 01

What it does

  • Rejects inbound event requests when Cloudflare reports a non-EU or non-EEA country code.
  • Marks accepted events as EU-only routed for audit and delivery reporting.
  • Uses an EU-region destination endpoint when a platform provides one.
  • Suppresses delivery to platforms without an EU-region endpoint instead of falling back to a global API.
§ 02

Supported destinations

PLATFORMENDPOINTEU-ONLY RESULT
Google Analytics 4https://region1.google-analytics.comRouted in EU
Amazon Adshttps://advertising-api-eu.amazon.comRouted in EU
§ 03

Suppressed destinations

These platforms do not have a configured EU-region endpoint in TrackLayer. When EU-only routing is enabled, delivery to these destinations is recorded as suppressed_eu_only.

PLATFORMENDPOINTEU-ONLY RESULT
Meta Conversions APINot availableSuppressed
TikTok Events APINot availableSuppressed
Google AdsNot availableSuppressed
PinterestNot availableSuppressed
SnapchatNot availableSuppressed
LinkedInNot availableSuppressed
RedditNot availableSuppressed
X AdsNot availableSuppressed
Yandex MetricaNot availableSuppressed
Bing UETNot availableSuppressed
CriteoNot availableSuppressed
AwinNot availableSuppressed
TaboolaNot availableSuppressed
OutbrainNot availableSuppressed
Microsoft AdsNot availableSuppressed
Apple Search AdsNot availableSuppressed
Quora AdsNot availableSuppressed
Spotify AdsNot availableSuppressed
KlaviyoNot availableSuppressed
AttentiveNot availableSuppressed
§ 04

Operational notes

EU-only routing applies to event payloads sent through TrackLayer ingestion and consumer workers. Account data, billing data, signed DPAs, and dashboard authentication remain covered by the controls in the security whitepaper and data processing agreement.

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