TrackLayer Meta CAPI

Forward normalized web events from server GTM to Meta Conversions API with event ID dedup scaffolding.

TEMPLATE JSON

{
  "templateVersion": 1,
  "type": "TAG",
  "info": {
    "name": "TrackLayer Meta CAPI",
    "description": "Placeholder server GTM tag template for Meta Conversions API delivery through TrackLayer.",
    "brand": "TrackLayer"
  },
  "parameters": [
    { "name": "pixelId", "displayName": "Meta Pixel ID", "type": "TEXT", "required": true },
    { "name": "accessToken", "displayName": "Meta access token", "type": "TEXT", "required": true },
    { "name": "eventName", "displayName": "Event name", "type": "TEXT", "defaultValue": "{{Event Name}}" },
    { "name": "eventId", "displayName": "Event ID", "type": "TEXT", "defaultValue": "{{Event ID}}" }
  ],
  "code": "const sendHttpRequest = require('sendHttpRequest');\nconst JSON = require('JSON');\nconst getTimestampMillis = require('getTimestampMillis');\n\n// TODO: Map user_data and custom_data from normalized TrackLayer event fields.\nconst payload = {\n  data: [{\n    event_name: data.eventName,\n    event_time: Math.round(getTimestampMillis() / 1000),\n    event_id: data.eventId,\n    action_source: 'website',\n    user_data: {},\n    custom_data: {}\n  }]\n};\n\nsendHttpRequest('https://graph.facebook.com/v20.0/' + data.pixelId + '/events?access_token=' + data.accessToken, {\n  method: 'POST',\n  headers: { 'Content-Type': 'application/json' }\n}, JSON.stringify(payload)).then(data.gtmOnSuccess, data.gtmOnFailure);"
}