TrackLayer GA4 Server

Send validated events to GA4 Measurement Protocol from a server GTM container.

TEMPLATE JSON

{
  "templateVersion": 1,
  "type": "TAG",
  "info": {
    "name": "TrackLayer GA4 Server",
    "description": "Placeholder server GTM tag template for GA4 Measurement Protocol routing.",
    "brand": "TrackLayer"
  },
  "parameters": [
    { "name": "measurementId", "displayName": "GA4 Measurement ID", "type": "TEXT", "required": true },
    { "name": "apiSecret", "displayName": "API secret", "type": "TEXT", "required": true },
    { "name": "clientId", "displayName": "Client ID", "type": "TEXT", "defaultValue": "{{Client ID}}" },
    { "name": "eventName", "displayName": "Event name", "type": "TEXT", "defaultValue": "{{Event Name}}" }
  ],
  "code": "const sendHttpRequest = require('sendHttpRequest');\nconst JSON = require('JSON');\n\n// TODO: Add consent mode, session_id, engagement_time_msec, and ecommerce params.\nconst payload = {\n  client_id: data.clientId,\n  events: [{\n    name: data.eventName,\n    params: {}\n  }]\n};\n\nconst endpoint = 'https://www.google-analytics.com/mp/collect?measurement_id=' + data.measurementId + '&api_secret=' + data.apiSecret;\nsendHttpRequest(endpoint, {\n  method: 'POST',\n  headers: { 'Content-Type': 'application/json' }\n}, JSON.stringify(payload)).then(data.gtmOnSuccess, data.gtmOnFailure);"
}