Day-30 cohort retention (example composite)
~2× (illustrative)
18%→36%
Case study · Finance
How Globex uses TrackLayer to double down on retention with predictive audiences
Doubled cohort retention with predictive audiences. Figures in results are illustrative for a composite scenario—not a guarantee of your outcomes.
“Our predictions only matter if the events underneath them are trustworthy. TrackLayer gave marketing and risk the same receipt.”
Audience build + QA lead time
~75% faster (illustrative)
6 days→1.5 days
Consent violations caught pre-send
Example: 12 near-misses avoided in one quarter (illustrative)
Fragmented checks→Central gate at edge
All metrics above are illustrative examples for storytelling—not audited customer outcomes.
Challenge
Globex lifecycle campaigns looked strong in ESP dashboards but cohort curves in the warehouse told a different story: activation leaks hid inside identity gaps.
- Audiences were rebuilt from stale exports and divergent event definitions.
- Compliance needed consent enforced consistently before any paid activation.
- Data science prototypes rarely made it to production before the next quarterly target moved.
Solution
TrackLayer unified the event contract, applied consent at the edge, and fed the predictive audience builder the same stream the ad platforms received.
- Server-side events landed in the warehouse with the same IDs used for paid platforms.
- Predictive segments refreshed nightly with guardrails for suppressed users.
- Coverage and anomaly views made it obvious when a cohort definition drifted.
Results
Globex connected acquisition spend to retained revenue with less manual SQL. Figures shown are illustrative composite values for storytelling only.